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Coca Cola: Cost containment and efficiency improvement in keg tracking
When
Coca Cola's bottler Rhein-Main-Sieg Getränke
GmbH & Co. in Liederbach, Germany modernized
its plant, it implemented an automated keg-tracking
system based on the trovan® passive transponder
system.
The company needed an automated keg-tracking system to improve its process control and plant efficiency. In the old system about 300 kegs per year were subject to forced retirement because of previously unidentified defects, and resulting customer service issues had to be resolved by the bottler's service personnel at customer sites. The plant has 230,000 kegs in circulation and can fill up to 800 kegs every hour.
First the company implemented a barcode system, but the limitations of the technology soon became apparent: the tag has a limited life-span because it eventually peels off or wears down; it requires line-of-sight scanning, thereby reducing the speed of a keg on the conveyor belt; and, finally, the code of the tag, mere ink on paper, can be duplicated.

The
solution to the problems was the trovan® passive
transponder system, available in North America
through Electronic Identification Devices, Ltd.
The trovan® transponder consists of an I.C.
with a copper antenna coil. It is encapsulated
in a ruggedized housing and is the size of a subway
token. The microchip is encoded with a unique,
tamper-proof code and it does not rely on an internal
power source. When a reader passes over the transponder,
the transponder emits its code back to the reader
where it is displayed on an LCD. The reader is
equipped with an RS 232 interface which downloads
data to and uploads directives from computers.
"Because of the microchips, every keg can
be positively identified, each with its own identification
number and its own recorded history," said
Karl-Heinz Porsch.
The keg history includes data on the age of the
container, the number of times it has circulated,
and the length of time it has remained with each
customer, as well as its contents. With this close
monitoring system, the Liederbach plant saved
money by reducing the number of kegs needed. It
eliminated problem kegs and is keeping more of
its keg inventory in circulation at all times.
Operational efficiency in the plant itself also
increased, since the transponders are permanent
and do not require line-of-sight scanning.
The transponders are either epoxied on top of
the keg or countersunk in the walls and then sealed.
Readers are stationed below the conveyor. When
the kegs pass through the production line, they
go through eight different checkpoints for cleaning,
damage verification, quantity and content control.
Thanks to its new keg tracking system the company
has been able to implement a fully automated cleaning
station, damage verification station and at the
end of the line a quantity and content control
station. If something goes wrong with any particular
container, the computer-controlled system simply
denies the necessary codification and the keg
is automatically removed from further processing
on the conveyor.
"It is not possible to fool the system. If
the conveyor stops, the cause must be resolved
before the container is again accepted by the
system control of the conveyor," said Managing
Director of the bottling company, Erhard Koczorek.
The next stage of implementation closes the logistical
gap between the bottler and the customer. "Every
delivery driver can add data to each keg's record
at the customer site. For instance, date and time
of a delivery of pickup," according to Karl
Heinz Porsch, representative for AEG Industrial
Systems, the systems integrator.
While out in the field, drivers who deposit the
kegs at various locations can use hand-held readers
to scan customer details and check the status
of the kegs. Customers are pleased because the
automatic verification feature inherent in the
transponder system ensures that they will receive
the soft-drink they have ordered in a well-maintained
and sterilized keg. In light of the fact that
Coca-cola has introduced the use of "on-tap"
kegs for soft-drinks to the food-services sector,
the number of circulating kegs in the field will
grow. Cost contaiment for the existing soft-drink
keg stock will remain an important issue. RF/ID
has provided the solution.
Managing Director Koczorek agrees with a smile.
"I was correct in my judgment call. We have
realized tremendous savings from the elimination
of problem containers, and customer complaints
have been reduced to nearly zero. We feel confirmed
in our decision especially when experts from around
the world regularly come here to admire our microchip
system."
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